Our biggest asset

… is our people.

Image from Changeyourgamebealeader.com

I’m sure you’ve heard it from hundreds of employers, read it in handbooks, and rolled your eyes as hard as I do.

Sabrina hits a nail fairly square in her latest post about how important it is for a company to know it’s employees.

In my company I’ve noticed a very interesting pattern in the past year. It’s a pattern that isn’t unexpected. We are starting to have a large number of voluntary turnover, especially at higher levels. Why? I theorize that the economy has crossed the tipping point, because these people are choosing to leave rather than it being involuntary.  (I have other theories based on other patterns, but that is another post.)

Frankly, I don’t blame them. My current manager whom I’ve worked under for  over a year doesn’t know I’m where I call home, nor have they communicated to me why I got an unexpected raise three months ago. They don’t know me, nor do they show that they care anything about me or understand the company’s actions/motivations.

To a recruiter, I am ripe for the plucking. And if I do say so, I’m quite the catch. 😉

A very wise leader once told me that employees are the company’s clients. I believe it was hearing those words echo in my head while reading Sabrina’s post led to my nodding head and this earnest post. If your employees are your clients, just as important as those that purchase your goods and services, why aren’t you treating them better and getting to know them?

Another point Sabrina slyly snuck into her post is that I have to wonder, why so many benefits – like tuition reimbursement – are underutilized. A strong suspicion I have based on what I have seen in my own career and in working with thousands of clients, is that it isn’t communicated! Imagine if, in a chat between coworkers or manager/subordinate in getting to know one’s dream that they could match it with an existing program? An employee who loves to volunteer at their local polling location learns that the company gives you a paid day to do that! Imagine the good will built with five minutes and no money (because the program is already in place.)

Sure, everyone is replaceable. But with the costs of replacing employees, do you really want to focus your resources on attracting, rather than retaining? You work to retain your clients/customers, don’t you? Well, your employees are just as important to woo; they are your customers too.

Comments are closed.